Be the authoritative source on the practice of usability,
user-centered design (UCD), and user experience.
Facilitate professional development and education within the UX eld.
Promote the business value of user experience, research,
design and evaluation to business and other entities.
Foster a community of user experience professionals through knowledge
sharing and networking.
Provide effective UXPA governance.
Enhance and provide the value of UXPA membership